What makes a business stand out from its competitors? Quality and Price, for sure, but is it enough? No, because the third pillar is missing- Technology. Just having the right product at the right price isn’t enough, the ambience and technology driven environment also plays a significant part. For most of you, a Wi-Fi connection is all that is in between a first time customer and a customer who will make a repeat purchase.
In the West, most customers demand free Wi-Fi, and those establishments who do not offer it risk losing customers to those who do. This trend is slowly catching up here in India too. With a smartphone in everyone’s hand and free messaging and calling ruling the roost, a free Wi-Fi connection is a godsend to any of your customers. Moreover, the goodwill and other complementary benefits offered makes offering it a wise business decision.
Gaining a competitive edge
Your product is competitively priced vis-a-vis the neighbourhood establishment, and for most customers your establishment is the second choice. A Free Wi-Fi connection can change all that, with the primary aim of your customers being the access of free internet on the go. Some owners fear that people will just stay longer for the Wi-Fi and that it will not result in any tangible benefits for the business, but studies have shown that the opposite is true. Businesses which started offering Wi-Fi saw an increasing number of people coming in not just for the product but also to use the Free Wi-Fi functionality. Business owners also have an option to advertise their products through the internet, in a much more efficient way, through this free access to the Net.
More prospective visitors to your establishment
A ‘Free Wi-Fi’ sign outside your establishment is sure to get people more interested in your product. Many of them will visit initially for the Free internet access, but also will eventually loosen their purse strings while in the establishment. Even on aggregators like Google Maps, Zomato and JustDial, a free Wi-Fi functionality is sure to garner more interest than establishments without Wi-Fi.
Meeting customer expectations
In many developed countries, a free Wi-Fi connection is now expected at all establishments. Though the trend hasn’t caught on here many restaurants, cafes, libraries, airports and railway stations now do offer it. For many high end establishments, free Wi-Fi has become obligatory or else they risk losing business to rivals.