Technology disruptions are a regular feature nowadays. They have the ability to make quick fortunes for the ones who embrace it and make paupers for those who still use old technology. Till the 1980’s letters were a popular way to communicate with each other, the landline telephone replaced it, then came the mobile phones and now the internet has replaced all of this. The internet has given rise to immense possibilities for various functions and with the passage of time, more disruptive technologies are entering the market. It has changed the face of many industries and resulted in new revolutionary ways of doing things. For the advertising industry, the mobile phone has come as a godsend, a way to spread messages to the target audiences as and when necessary and not be lost in spam.
Internet messaging allows you to connect with a large group of people to whom you can send a broadcast message which they are bound to read. This is opposite of sending emails to your target audience, which eventually ends up in the ‘spam’ folders and does not get read. People generally tend to read mobile messages as and when they appear. Moreover these messages are sent mere seconds after you send them from your device. Short and precise, these messages have shown to be a powerful marketing tool for small businesses.
Multimedia messages can be said to be the biggest boon the internet has given us. Sharing audio, video, voice files, documents and locations free of cost has made our lives easier and convenient. This free service has made things easier for everybody. Who knew that you can now reach your destination solely through the guidance of your phone rather than asking random people on the streets? Or you could share important documents, videos and audio files just with the tap of your finger to any of your contacts? These conveniences have been cemented by the use of Android and iOS smartphones, which have flooded the market in recent years.