Technology disruptions are a regular feature nowadays. They have the ability to make quick fortunes for the ones who embrace it and make paupers for those who still use old technology. Till the 1980’s letters were a popular way to communicate with each other, the landline telephone replaced it, then came the mobile phones and now the internet has replaced all of this. The internet has given rise to immense possibilities for various functions and with the passage of time, more disruptive technologies are entering the market. It has changed the face of many industries and resulted in new revolutionary ways of doing things. For the advertising industry, the mobile phone has come as a godsend, a way to spread messages to the target audiences as and when necessary and not be lost in spam.
Internet messaging allows you to connect with a large group of people to whom you can send a broadcast message which they are bound to read. This is opposite of sending emails to your target audience, which eventually ends up in the ‘spam’ folders and does not get read. People generally tend to read mobile messages as and when they appear. Moreover these messages are sent mere seconds after you send them from your device. Short and precise, these messages have shown to be a powerful marketing tool for small businesses.
Multimedia messages can be said to be the biggest boon the internet has given us. Sharing audio, video, voice files, documents and locations free of cost has made our lives easier and convenient. This free service has made things easier for everybody. Who knew that you can now reach your destination solely through the guidance of your phone rather than asking random people on the streets? Or you could share important documents, videos and audio files just with the tap of your finger to any of your contacts? These conveniences have been cemented by the use of Android and iOS smartphones, which have flooded the market in recent years.
Multimedia messaging has bought people closer, though most of us live great distances apart. Earlier, when families used to communicate with each other through letters, now family groups are there where everyone shares the latest developments through Multimedia messages and that too for free.
The internet has revolutionized communications, the next step? Surely Artificial Intelligence is going to be big business in the future.
What makes a business stand out from its competitors? Quality and Price, for sure, but is it enough? No, because the third pillar is missing- Technology. Just having the right product at the right price isn’t enough, the ambience and technology driven environment also plays a significant part. For most of you, a Wi-Fi connection is all that is in between a first time customer and a customer who will make a repeat purchase.
In the West, most customers demand free Wi-Fi, and those establishments who do not offer it risk losing customers to those who do. This trend is slowly catching up here in India too. With a smartphone in everyone’s hand and free messaging and calling ruling the roost, a free Wi-Fi connection is a godsend to any of your customers. Moreover, the goodwill and other complementary benefits offered makes offering it a wise business decision.
Gaining a competitive edge
Your product is competitively priced vis-a-vis the neighbourhood establishment, and for most customers your establishment is the second choice. A Free Wi-Fi connection can change all that, with the primary aim of your customers being the access of free internet on the go. Some owners fear that people will just stay longer for the Wi-Fi and that it will not result in any tangible benefits for the business, but studies have shown that the opposite is true. Businesses which started offering Wi-Fi saw an increasing number of people coming in not just for the product but also to use the Free Wi-Fi functionality. Business owners also have an option to advertise their products through the internet, in a much more efficient way, through this free access to the Net.
More prospective visitors to your establishment
A ‘Free Wi-Fi’ sign outside your establishment is sure to get people more interested in your product. Many of them will visit initially for the Free internet access, but also will eventually loosen their purse strings while in the establishment. Even on aggregators like Google Maps, Zomato and JustDial, a free Wi-Fi functionality is sure to garner more interest than establishments without Wi-Fi.
Meeting customer expectations
In many developed countries, a free Wi-Fi connection is now expected at all establishments. Though the trend hasn’t caught on here many restaurants, cafes, libraries, airports and railway stations now do offer it. For many high end establishments, free Wi-Fi has become obligatory or else they risk losing business to rivals.
Wi-Fi has now become ubiquitous. With all mobile phones, tablets, PCs and gaming devices at home working on Wi-Fi and people expecting the same from other commercial enterprises, the Wi-Fi is one facility that businesses cannot afford not to provide. In cities throughout the world, people are increasingly using their mobile devices to connect to their loved ones and colleagues through chat, phone calls and browsing the internet.
For many businesses unsure about the benefits of Free Wi-Fi, here is what will change your mind
Higher ranking than competitors
Here in India, free Wi-Fi is not so much widespread, if you have it, you are sure to get more foot traffic than your competitors. The youth generally will go to the place they see ‘Free Wi-Fi’ with, on searching online for any establishment they want to go to. A free Wi-Fi board outside your establishment is a sure shot way to attract more people, irrespective of the actual service provided. Some people are known to even leave an establishment if free Wi-Fi isn’t available.
You may be worried about people entering your establishment, just for the Wi-Fi, but recent studies have shown that people tend to spend more in a place where free Wi-Fi is available. Not just for visiting but also spending more as a result of using the Free Wi-Fi.
Attracts a new set of customers
If your restaurant is known locally to only attract the elderly, the free Wi-Fi will help you attract a new demographic- the youth. Additionally many young people who want to visit your establishment alone will do so if free Wi-Fi is available, without which they might feel awkward.