The future of gift card industry

The future of gift cards is bright, indeed. The gift card market has been undergoing in recent years but that doesn’t mean that the world of gift cards isn’t changing. Gift cards are turning into something bigger. You will be see an elimination of physical gift card any time soon because the future of gift card is online.

Within the last decade, digital gifts have expanded; the original digital gifts were bought online to be used online. Additionally, merchant mobile applications like Wibrate allow digital gifting option to other people or utilize gift cards as forms of in-store mobile payment. No longer are gift cards just a way to give flexible, versatile gifts to others. Instead, things like rise in self-gifting and integration of cashback and reward program with loyalty program gift cards being used as powerful promotional tools. And that’s rapidly changing the way people use and sell gift cards.

Consumer perceptions about gift cards are changing. They no longer see gift cards as a “separate” type of currency – but as a form of stored value that can be used alongside other forms of payment in order to make a purchase. According to survey when people use a gift card, they have a tendency to spend more than the actual money valued of the gift card.

We all know that the whole world is on the verge of digital revolution which is expected to significantly grow the number of people of purchasing a gift card online even more impressive level. Digital gift card market is a worth-investing industry for any merchants who want to keep up with the fast pace of technological development. Since, the line between cash and gift cards has become blurred – and that’s a good thing for retailers who wish to sell more gift cards at their stores, and increase their profits.

This is certainly an interesting time to be involved in the world of gift cards! In conclusion, Digital gift card industry is sure to be a promising land for any business.

why giftcard is powerful marketing tool for any business?

The many benefits of the gift card are often overlooked by merchants. Emails, Advertising, coupons… there are lot of ways to get your customer’s attention. But have you ever wonder what ultimately motivate them to purchase your products or services? Consider below benefits of offering gift cards at your business.

  1. More convenient

    Gift cards are more convenient than all other types of promotional methods including promotional vehicles, paper ad, paper cut coupon, plastic cards, and what not. Merchant typically see a 50-80 percent sales increase from their gift offering.

  2. Increase Brand Awareness

    Gift card is designed to match your business logo and brand and it essentially works as a strong marketing tool. As people purchase gift cards for themselves to give to their friends/family your brand continues to be dispersed among new customers.

  3. Generate revenue in advance of sales

    Not many marketing strategies immediately improve cash flow like gift cards does. You don’t need to pay in advance for any claimed gift card; you keep the cash until the card is redeemed.

  4. Improve Sales

    The gift card encourages customers to enter the store and browse products. Although gift cards are often set to a fix amount, it a higher chance they’ll end up finding a product that costs slightly more than the gift card’s value and customer end up spending more.

  5. Reduce Fraud

    Another reason to provide gift cards is to give your customers a greater sense of security. Gift cards are in digital form and it make the customer feel more secure, and protect your business from potential fraud.

Set up a gift card Program to your marketing plan is a smartest way to acquire new customers; the gift card option is a merchant service that you shouldn’t pass up.

Contact us to learn more how you can start a gift card program and sell your gift cards on Wibrate!

Are gift cards actually save you money?

Gift cards are one of the most popular presents for people of all ages. It allow the giver to feel confident in their gift, and the receiver to choose their own adventure. Did you know that you can actually save money through buying Gift Cards? Let’s find out how:

✔ Gift cards instead of cash

Gifting cash in an envelope on special occasions are a popular concept in India that has been gradually changing over a time. Instead of giving cash away in an envelope, a better idea would be a Gift Card, give a meaningful Brand’s Gift Card for any occasion and let your special one to choose their own gift.

✔ Use discounted gift cards

There is no rule that you can’t buy Gift Cards for yourself. You can purchased a discounted Gift Card to buy anything and save money.

✔ Remote gifting

it give you a perk of last gifting option; When you had no clue what to buy just bought a gift card and emailed it to him/her.

Visit to and search for gift cards. You will find there variety of discounted gift cards from all top national & international brands.

Spend more, save more.